How to make a website for your indie game, for free
2 min read
By Eduardo Orellana ·
Make your game's website as one page: the game's name and one-line hook, the trailer, a Steam wishlist button (Steam's official widget), three to six screenshots, an email signup, and links to your press kit and socials. Build it with a one-page builder's free tier, a free static host such as GitHub Pages or Cloudflare Pages, or an itch.io page; a domain of your own costs a little per year. It takes an afternoon, and you update it whenever the trailer or date changes.
One page, finished today, beats five pages next month
A game site that exists gets linked from your posts, your press emails and your trailer descriptions. A perfect site still in progress gets nothing. Ship one page, then improve it.
The page, top to bottom
- Name, hook, and the wishlist button, above the fold.
- The trailer, embedded.
- Screenshots, three to six, gameplay.
- What the game is: three short feature lines.
- Email signup, with a clear line on what you will send.
- Footer: press kit, socials, contact, platforms and release window.
Free ways to build and host it
- Static hosting: write or generate HTML and host it free on GitHub Pages or Cloudflare Pages.
- One-page builders: free tiers with their branding and subdomain.
- itch.io: a game page that doubles as a site.
A custom domain is the one thing that usually costs money, a small yearly fee.
Where Flockbay fits
Flockbay's AI, or your own Claude or ChatGPT, builds the site from your game's own trailer, screenshots and copy into the game's website folder, with a Steam button and an email signup if you want them. Building, previewing and the .zip export are free; publishing it on your game's flockbay.app address is a paid feature, free in beta until 1 December 2026.