What to put on your game's website
2 min read
By Eduardo Orellana ·
Put on your game's website, in this order: the name and one-line hook with a Steam wishlist button; the trailer; three to six gameplay screenshots or GIFs; three short lines on what the player does; an email signup; and a footer with the press kit, socials, contact, platforms and release window. Leave off long lore, dev diaries that belong on a devlog page, and anything that pushes the wishlist button below the first screen on a phone.
Most visitors decide on the first screen of a phone
Visitors arrive from a social post or a trailer description, usually on a phone, and decide in seconds. Whatever is on that first screen is the site; everything else is for the few who scroll.
The sections
- Hook and wishlist button: the name, one sentence, the button.
- Trailer: gameplay first.
- Screenshots or GIFs: three to six.
- What you do: three short lines.
- Email signup: say what you will send and how often.
- Press kit link: facts, images, logos, trailer download.
- Footer: socials, contact, platforms, release window.
What to leave off
- Long lore and backstory: a sentence of setting is enough.
- Weekly dev diaries: link a devlog page instead.
- Auto-playing sound.
- Anything that is out of date: an old date or trailer is worse than none.
Where Flockbay fits
Flockbay's AI builds the site with these sections from your game's own material: trailer, screenshots, the Steam button and an email signup stored with proof of consent. Building and the .zip are free; publishing on flockbay.app is free in beta until 1 December 2026.