Game landing pages that work: the patterns
2 min read
By Eduardo Orellana ·
The game landing pages that work share a pattern: a looping gameplay video or GIF behind the name and hook above the fold; one call to action (wishlist on Steam) repeated, not five; screenshots in a strip; a short email signup; and a press page with facts, downloadable images and the trailer. They load fast on a phone and say the platforms and release window plainly. Open the sites of a few games you admire and you will see most of these.
The best game sites are short
Studios with big budgets often ship a single page for a game: video, name, button. They know visitors arrive to check the game exists and to wishlist it, not to read.
Layouts that work
- Video hero: a silent gameplay loop behind the name, hook and button.
- Trailer first: the trailer embedded at the top, button directly below.
- Art-led: key art with the name, for games whose look is the hook, with gameplay right after.
Each keeps one call to action.
A press page checklist
- A short factsheet: developer, release window, platforms, price if known, contact.
- A description in three lengths: one line, a paragraph, a page.
- Downloadable screenshots, logo (transparent), key art, the trailer file.
- Contact for keys and interviews.
Where Flockbay fits
Flockbay's AI builds the landing page and press section from your game's own trailer, screenshots and copy. Building and the .zip are free; publishing on flockbay.app is free in beta until 1 December 2026.