How to make a press kit for your game
2 min read
By Eduardo Orellana ·
A press kit is one public page (often on your website) that gives a writer or creator everything they need without emailing you: a factsheet (title, developer, platforms, release date, price, links), a one-paragraph description and a longer one, the trailer, high-resolution screenshots and GIFs, the logo and key art in several formats, a short developer bio, and a press contact. Put a single downloadable .zip of the assets on it and link the page in every pitch.
Writers work at night, on deadline
If a writer has to email you for a logo, the story may go out without your game. A press kit lets them finish without waiting for you.
What goes in it
- Factsheet: title, developer, platforms, release date, price, Steam and website links.
- Description: one paragraph and a longer version; the hook first.
- Trailer: embedded and downloadable.
- Screenshots and GIFs: high resolution, without UI clutter, some with.
- Logo and key art: transparent PNG and on background.
- About the developer and a press contact.
- A .zip of everything.
Keys and scam emails
Most key requests are from resellers. Check that the sender's email matches the channel's listed business email, look at their recent videos, and use a key distribution platform for unknown requests. Give generously to real creators; a few dozen keys is normal for a small launch.
Embargoes and timeline
An embargo is a date and time before which coverage should not be published; state it in the email and the kit. A simple timeline: kit live at announcement, keys to creators one to two weeks before launch, press release on launch day, follow-ups the week after.
Where Flockbay fits
Flockbay's Steam page export organises the screenshots, capsule and library art in folders, and Video studio cuts the trailer. A game website built in Flockbay can host the press kit page. Free in beta until 1 December 2026.