How to update your Steam page as the game changes

Games improve every month in development; store pages often do not. The page you posted as Coming Soon showed the best the game looked then. A year later the lighting is better, the UI is finished and the second biome exists, and the page still shows the first. Players judge the game by what they see now, so the page should keep up.

The obvious worry is that changing the page confuses players who already wishlisted it. The real risk runs the other way: a page that undersells the game converts fewer visitors every day it stays up, and a page that still promises a cut feature invites refunds and angry reviews. Updating the page is not a cosmetic chore; it is part of shipping.

From Valve's store page editing documentation:

1. Edit and Save. Saved changes stay private; a red bar at the top of the editor marks unpublished changes.
2. Preview. Use the Preview changes in store link at the top right, which opens Store Beta Mode. Unreleased games show no purchase buttons there, so check price and package name separately.
3. Publish from the Publish tab: Prepare for Publishing, compare the versions, then publish. This moves all store data and assets, including screenshots, trailers and library assets, to Steam's public servers.
4. After release, changes go live immediately once published.

Tags are managed in the Tag Wizard and publish separately from the rest of the page, so retagging does not disturb other pending edits.

Valve's rule is short: a game's name cannot be changed once the game has been through the pre-release review process. Decide the name before submitting. Everything else on the page can change, within the same rules as the first version: no links to other websites, no imitation of Steam's interface, no promotion of other Steam games, only the name and an official subtitle on capsules, and only what is in the game described as present. Some content survey answers also lock after approval and need Steam Support to change.

A guide to the triggers worth acting on:

For a time-limited moment, a major update, a seasonal event, a DLC launch, Valve provides Artwork Overrides: bespoke capsule images that expire automatically. They are the only capsules allowed to carry text about new content, and that text must be localized into the game's languages and describe content already available; overrides run for up to a month. Use them instead of changing the standard capsule, so the art players recognise in their wishlists comes back on its own.

A changed page only helps if people come back to it. Post an announcement for every meaningful change; followers see it in their activity feed, and it shows on the store page.

After a major update, Valve's Update Visibility Rounds put the game in front of players on the Steam front page. Valve's rules:

• Five rounds per game, shared between Early Access and full release; games that sell well may be granted more.
• Available after launch visibility ends, and each round must be tied to a community announcement posted within the last 30 days.
• Shown on the front page to customers who own the game or have it on their wishlist, in a pool of opted-in titles.
• Runs up to 30 days or 1 million home page impressions, whichever comes first, and usually not during major seasonal sales, though those days still count.

Start one from the product's landing page under Marketing & Visibility, with a short description and the announcement. Spend them on real updates: five is not many over a game's life.

Early Access pages carry extra duties. Valve asks developers to keep the Early Access answers, marketing and news current and to review the page at least once a year, and Steam shows a notice on any Early Access page with no build on the default branch and no update-type event for more than 12 months. Update the "current state" answer with every substantial update, so it always describes what a player buys today.

Constant change has a cost too. Players recognise a game in a list by its capsule; a capsule redrawn every month loses that recognition, which is why Valve says standard capsules should generally not change. And a description rewritten weekly reads like a game that does not know what it is. Update the things that show the game (screenshots, trailer, feature text) whenever they improve, and change the things that identify it (name, capsule, hook) rarely and deliberately, with a reason you could put in an announcement.

Flockbay keeps the Steam page on your computer beside the game, so you can redraft any field, recapture screenshots from the current build and re-export the .zip whenever the game changes; you upload and publish in Steamworks yourself. It also drafts the update announcement and cuts a clip of what changed from your real gameplay. Preparing the page by hand and its .zip are free; drafting is free in beta until 1 December 2026.