Steam page checklist: before you submit for review

Valve's review of a store page is not a judgement of taste. Its documentation lists what reviewers check: that the page describes only what will be in the game at launch, that capsules carry a readable title or logo, that screenshots show gameplay rather than concept art, cinematic stills or marketing text, that the description is detailed with no links to other websites, and that Early Access pages answer every Early Access question. A page that fails one of those goes back into the queue, and the launch date slips by days.

So the checklist below is mostly Valve's own rules, marked (Valve), with a few habits that make the page work for players, marked (practice). Run it before you press Mark as Ready for Review, and again before Post as Coming Soon. Our free Steam page checker runs many of the same checks against any live store page.

• Short description: plain text, a few hundred characters, no line breaks or bullets, nothing time-bound such as "Now Available" (Valve). Leads with what the player does and the genre (practice).
• About This Game: skimmable, bold key features, little jargon (Valve's advice); images and GIFs under 5 MB each and under 15 MB together (Valve).
• No links to other websites, no QR codes or implied URLs, no images that mimic Steam's buttons, capsules or prices, nothing promoting other Steam products (Valve). Website and social links go in the Basic Info fields.
• Only launch content: planned features removed, or clearly marked as not yet released (Valve).
• Name final: it cannot be changed once the game has been through pre-release review (Valve).

• Capsules at the exact sizes: header 920x430, small 462x174, main 1232x706, vertical 748x896 (Valve).
• Only the name and an official subtitle as text on capsules: no review scores, awards, discount copy or calls to action (Valve, since 1 September 2022).
• Readable at list size: the small capsule's logo nearly fills it (Valve's advice); test it at 120x45 (practice).
• Library assets: capsule 600x900, header 920x430, hero 3840x1240 with no text, logo on a transparent background (Valve).
• At least five screenshots, 1920x1080 or larger, 16:9, gameplay only, at least four marked suitable for all ages (Valve). See how many screenshots.
• A trailer that opens on gameplay (practice); the first video becomes the hover microtrailer (Valve).

• At least 5 tags, with the top 5 describing the game and specific sub-genres above generic tags (Valve; up to 20 count). See Steam tags.
• Languages listed honestly as Interface, Full Audio or Subtitles; support is set by the game, not the page (Valve).
• Minimum and recommended requirements, measured on real machines, for each operating system you tick (practice; Valve's build review checks the game starts on every listed OS).
• Content survey complete: General Content, Mature Content including everything in the build, and Generative AI (Valve).
• Release date display set, with an exact intended date entered behind it (Valve).
• Early Access questions answered, all six, if the game is in Early Access (Valve).

The common reasons, each of them on the lists above:

• A feature on the page that is not in the build, often from an old pitch or a roadmap pasted into the description.
• Concept art or cinematic stills among the screenshots.
• A capsule whose title does not read, or one carrying a review quote or laurel.
• A link to a website or Discord inside About This Game.
• A content survey that does not match what the reviewer sees in the build or the trailer.

Fix the item and resubmit; the page goes back into the queue, which is why Valve asks for seven business days rather than five.

Before submitting, open the preview as a player would and look only at what shows without scrolling: the capsule, the first trailer frame or screenshot, the short description, the top tags and the price. Then ask a person who has never seen the game what it is and who it is for. If they can answer in a sentence, the page works. If they describe a different game, fix the top of the page before anything below it; most visitors never scroll.

• Preview the page in the store as a player would, signed out if you can (Valve's preview link).
• Submit at least seven business days before you want it live; review usually takes 3 to 5 business days (Valve). See store page review time.
• After approval, press Post as Coming Soon (Valve); approval alone does not publish the page.
• Keep it up at least two weeks before release (Valve), and ideally months (practice).

What Valve enforces in review, and what is up to you:

Flockbay's Steam page drafts everything above from the game itself, checks it against Valve's rules as it writes, and ends with Review & export: a list of what to check before you upload the .zip yourself, with each drafted answer marked Drafted by Flockbay. Drafting is free in beta until 1 December 2026; the page by hand and its .zip stay free.