A Steam store page kit from your own game: capsules cut from a real frame, text from real research, packed for Steamworks

Valve asks for a small capsule of 462 by 174 pixels, then makes 184 by 69 and 120 by 45 versions of it for its lists and search results. At 120 by 45, a long title in a thin typeface is a grey smear. Valve's rules say every capsule needs a readable name, and nothing else in text: no review scores, no awards, no discount banners.

That is a Steam page in miniature. Seven images at seven sizes, two descriptions with their own rules, tags whose order matters, and a disclosure about AI, each one easy to get slightly wrong. Flockbay's Steam page prepares all of it from the game you built, checks it against those rules, and hands you one file to upload.

During a Play, the AI plays to the moment that shows the game best, with the player character, the setting and the core action in one view and no menu or debug text, and keeps that frame. It keeps two or three from different moments, so you can switch in the Capsule step.

From one frame it cuts all seven images: the header capsule at 920 by 430, the small capsule at 462 by 174, the main capsule at 1232 by 706, the vertical capsule at 748 by 896, the library capsule at 600 by 900, the library hero at 3840 by 1240 with no text, because Steam draws the logo over it, and the library logo at 1280 by 720 on a transparent background. Every crop is centred on the subject as far as the frame allows, and the title is set in plain type on a dark band.

It tells you when a frame was smaller than an image and will look soft, and when the title cannot be read at the size Steam draws that image, which a shorter title fixes. A game with a real logo does better with its own picture: choose it in the Capsule step, and use only artwork you own or have licensed.

The AI drafts the name, developer, genre, short description, tags, price, features, languages, About this game and system requirements, then the content rating, the AI disclosure and the copyright line, one step at a time, in the order you see them. Each appears in the form and the live store preview at once, marked Drafted by Flockbay until you edit it, with the old value one Undo away.

It writes from evidence. The approved brief says what the game is and what is not in this version, so the page promises nothing the brief left out. Three to five comparable games, read on their own Steam pages, set the price band and the tags. The project itself decides the rest: a feature the AI cannot point to in the scenes and scripts does not go on the page.

Steam's rules are applied as it writes. The short description is plain text, with no line breaks and nothing time-bound such as Now available. About this game has no links and names no other Steam game. Tags start with the most defining, because the first five describe the game everywhere it is listed. System requirements follow the project's renderer, Vulkan or Direct3D 12 class graphics for Forward+ and Mobile, OpenGL 3.3 for Compatibility, and the size of the export, and the AI says which it measured and which it estimated.

Steam asks how AI was used to make your game, both content made before release and anything an AI makes while the game runs, and shows your answer on the store page. Flockbay keeps a record of the images, 3D models, sounds and music it generates into a game, and the AI disclosure step starts its draft from that count.

The records do not count the store page text the AI wrote, so it adds that itself: the disclosure Steam asks for covers the store page as well as the game. It answers the content rating the same way, from the scenes, scripts and art, and writes the copyright line. Each answer is marked Drafted by Flockbay until you edit it, and Review & export asks you to check them before you upload: Steam holds you to them.

The last step packs the page into one .zip: a README that names the Steamworks page each part goes on, one text file per field, the capsules and library images at Steam's sizes, the screenshots in the order they were taken, and the trailer. You upload it in Steamworks yourself. Flockbay sends nothing to Steam, and the page is kept on your computer beside the game, not on our servers.

Steam's side is yours too. Valve charges a $100 Steam Direct fee per game, which it pays back once the game reaches $1,000 in adjusted gross revenue. The page has to be up as Coming Soon for at least two weeks before release, and Valve asks for it to be submitted for review at least seven business days before you want it live. Lock the game, then polish covers the last steps.

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The app and shortcut icons and event covers are not part of the kit, and the features the AI names are ticked in Steamworks, on Basic Info.

The name cannot change after Steam's pre-release review, so the AI checks it with you first. The Steam page is in the Flockbay app on Windows and Linux, with no sign-up; the Mac build is an earlier release. Steam page drafting by Flockbay is free in beta for every account until December 1, then a paid feature. Filling in the page by hand and its .zip export stay free.