How to make a Steam store page, step by step

Most players who meet your game meet its store page, not the game. They see a capsule in a list, open the page, watch a few seconds of the trailer or glance at the first screenshots and the short description, and decide whether to wishlist in moments. Building the page is not paperwork before the marketing; it is the marketing, and for months before launch it is the only version of the game anyone can find.

So the order of work matters. Write and make the parts players see first with the most care, and fill in the rest correctly. This guide goes through every section in the order Steamworks presents it, with Valve's rules for each.

You need a Steamworks account, the Steam Direct fee paid for the game (which gives you the app credit to create it), and the permissions to edit and publish its store page. Settle the name first: Valve's rule is that a game's name cannot be changed once it has been through the pre-release review. Settle the art direction too, because Valve's own advice is to post the page once the look and core features are fairly settled.

The Store Presence sections, with the rule that decides each:

1. The capsule. It appears in lists at 120 by 45 pixels; the name and one subject have to read there. See Steam capsule art.
2. The trailer, or its first seconds. Steam generates the microtrailer players see on hover from your first store page video, and it cannot be customised, so the first video should open on gameplay.
3. The first screenshots. Valve wants gameplay only: no concept art, no pre-rendered cinematics, no awards or marketing text. Put the most representative moment first. See how many screenshots.
4. The short description. One or two sentences that say what the player does and why it is different. See our short description guide.

Valve's guidance is to keep it skimmable: no walls of text, key features in bold, little jargon. A structure that works: open with the hook again, then three to five features, each a bold lead-in, a sentence or two and a textless GIF showing it. No links to other sites, nothing that imitates Steam's own buttons or capsules, and no other Steam game named or shown; related games of yours belong in the More From section. Awards and press quotes can go here, never on the capsules. Our guide to GIFs in a Steam description covers the image limits.

• Tags: specific sub-genres first, generic tags last; rarer tags weigh more in recommendations. See Steam tags.
• Languages: list only what the game supports, as Interface, Full Audio or Subtitles; the store page text can be translated separately. See store page localization.
• System requirements: measured on real machines, not copied. See system requirements.
• Content survey: answer for what is in the game; it drives regional ratings and mature-content filtering, and its AI section becomes the disclosure on the page. See the content survey and the AI disclosure.

1. Complete every required section; the checklist on the app's landing page shows what is missing.
2. Press Mark as Ready for Review at least seven business days before you want the page live. Review usually takes 3 to 5 business days, and reviewers check the page describes only what will be in the game at launch.
3. Once approved, press Post as Coming Soon. Approval does not publish the page by itself.
4. Keep it up as Coming Soon for at least two weeks before release, which is Valve's minimum; most developers keep it up for months to collect wishlists.

After that you can edit the page at any time; see updating a Steam page.

• Day one, morning: capture 20 to 30 gameplay screenshots at 1920x1080; pick the best five to eight.
• Day one, afternoon: make the capsules from your key art or a real frame; test the small capsule at list size.
• Day two, morning: write the short description and About This Game; choose and order tags from comparable games.
• Day two, afternoon: languages, system requirements, content survey, AI disclosure; preview the page; submit for review.

The trailer can follow; a page with strong screenshots and no trailer is better than no page while the trailer is cut.

Flockbay's Steam page builds all of this from the game itself: it drafts every field from your approved brief, comparable Steam games and the project, cuts the seven capsule and library images from a real frame, takes the screenshots at 1920x1080, answers the content survey and AI disclosure for you to check, and exports the page as a .zip with a README naming the Steamworks page each file goes on. You upload it yourself; Flockbay sends nothing to Steam. Drafting is free in beta until 1 December 2026, and the page by hand and its .zip stay free.