How to grow your game's Discord server
1 min read
By Eduardo Orellana ·
Members come from outside Discord: a link in the game's main menu and demo, on the Steam page and website, and at the end of every clip and devlog. They stay for things they cannot get elsewhere: early builds and playtests, the developer answering questions, a say in decisions, and events. Paid Discord growth and server-listing sites bring members who never talk. Measure active members, not the total.
The best invite is inside the game
A player who just finished your demo is the most likely person to join. Put the Discord link on the demo's last screen and main menu.
Where members come from
- The demo and game menus.
- The Steam page, website and press kit.
- The end of every clip, devlog and Reddit comment thread.
- Festivals, when demo players are looking for more.
What keeps them
- Playtests and early builds for members.
- The developer answering, every day if possible.
- Polls on real decisions.
- Events: dev streams, community game nights, launch countdowns.
Where Flockbay fits
Flockbay's playtest links give members early builds, and Video studio cuts the clips that carry the invite. Free in beta until 1 December 2026.