How to run a closed beta for your game

2 min read

By Eduardo Orellana ·

A closed beta puts a nearly complete build in front of a limited group to find bugs, balance problems and confusing moments before launch. Pick testers from your Discord and wishlisters, give it a start and end date and a clear goal, hand out the build through Steam Playtest, Steam keys on a beta branch, or a direct link, and collect feedback in one structured place. Fix, ship a new build, and say what you changed.

A beta has a question to answer

"Is the game fun?" is a playtest. A beta asks narrower ones: does it crash, is the economy balanced, does anyone get stuck in chapter three. Write the question down before inviting anyone.

Running it

  1. Choose testers: your Discord, wishlisters, past playtesters; a few dozen to a few hundred.
  2. Pick a channel: Steam Playtest, keys to a beta branch, or a direct build link.
  3. Set dates and a goal.
  4. Collect bugs and feedback in one place, with a template.
  5. Ship updates during the beta and post a changelog.

NDAs and leaks

Most indie betas do not need an NDA; clips from testers are marketing. Ask for one only if the game has a secret worth keeping.

Where Flockbay fits

Flockbay's playtest links hand a build to testers and report crashes, frame times and play time back. Free in beta until 1 December 2026.

Flockbay

The free AI game maker for Windows, macOS and Linux.