Where to post devlogs, and how often
2 min read
By Eduardo Orellana ·
Post the full video devlog on YouTube, where people search and subscribe; post a written version or the video as an announcement on your Steam page, so followers and wishlisters see it; post on itch.io if your game has a page there and on your game's website; and cut vertical clips for TikTok, YouTube Shorts and Reels. How often: a cadence you can keep for a year beats a burst. Every two to four weeks is common for solo developers.
Each place does a different job
YouTube finds new viewers through search and recommendations. Your Steam page reaches people who already followed or wishlisted. Short-form platforms reach people who have never heard of you. A devlog posted in one place reaches one audience; the same story cut for three places reaches three.
Where
- YouTube: the full video, titled by the problem, Steam link at the top of the description.
- Steam announcements: a written post or the video, on the store page and Community Hub; followers see it.
- itch.io devlogs: if the game has an itch.io page; good for jam games and demos.
- Your game's website: a devlog page, searchable and yours.
- TikTok, Shorts, Reels: one vertical clip of the best moment.
- Reddit and Discord: where your genre's players gather, following each community's rules.
How often
Pick a cadence you can keep while still making the game: every two to four weeks suits most solo developers, weekly suits few. Missing a week does no harm; abandoning the series does. Short clips can go out more often, because they come from the same footage.
Where Flockbay fits
Flockbay's Video studio makes the devlog and its vertical shorts from your game, and its Social posts post to TikTok from a queue, drafted in the chat. You upload the long video to YouTube yourself. Free in beta until 1 December 2026.