How to run a game giveaway that brings real players
2 min read
By Eduardo Orellana ·
A giveaway that asks only for a follow brings people who want free things, not your game. Run it where your genre's players are (your Discord, a genre subreddit that allows it, a creator's audience), ask for something that shows interest, such as a comment on what they would like to see, and give a modest number of keys. Avoid requiring wishlists or reviews in return for entries, follow the platform's own giveaway rules, and check your country's contest rules.
Entrants are not players
A giveaway with thousands of entries can leave behind a few hundred followers who never open the game. A small one in the right community can leave behind people who play, post and review it.
Running it
- Hold it where your genre's players are, or with a creator who plays your genre.
- Ask entrants for a comment or answer that shows interest.
- Set a short window and a clear end date.
- Pick winners at random and post the result.
- Send keys personally, with a link to your Discord.
Rules to follow
Each platform has its own promotion rules; read them first. Do not make wishlists, reviews or ratings a condition of entry, which can break store rules and skews your numbers. Contest law varies by country, so state eligibility and that no purchase is needed.
Where Flockbay fits
Flockbay's Social posts drafts the giveaway post with a clip from your real gameplay and posts it to TikTok. Free in beta until 1 December 2026.