How to get more wishlists on Steam
2 min read
By Eduardo Orellana ·
Get more Steam wishlists in two steps: make the store page convert (a capsule that reads small, gameplay in the first trailer seconds, a clear one-line hook, specific tags), then send players to it again and again. Festivals such as Next Fest, creators covering your game, a demo, short clips on TikTok and Shorts, devlogs, and ads on your own accounts all bring traffic; festivals and creators usually bring the most per hour spent. Without a budget, festivals, creators and clips carry it.
Fix the page before you buy traffic
Every channel below sends people to your store page, and the page decides how many wishlist. Improving the page multiplies every channel at once; sending traffic to a weak page wastes it. So the first wishlist work is on the page: capsule, trailer, first screenshots, short description, tags.
The channels compared
- Festivals: Steam Next Fest and themed fests put the game in front of players browsing for new games. In How To Market A Game's February 2026 Next Fest survey, the median respondent gained 806 wishlists in the week.
- Creators: YouTubers and streamers in your genre; one good video can bring wishlists for months.
- A demo: proof for players and something for creators to play; Steam lets you email wishlisters about it.
- Short clips: TikTok, Shorts and Reels; cheap to make, uneven results.
- Devlogs: slower, build a following that wishlists and returns.
- Ads: work once the page converts; pay per click, measure per wishlist.
- Steam's own events and announcements: reach followers at no cost.
With no marketing budget
Festivals, creators, clips and devlogs cost time, not money. Apply to every festival that fits, email twenty creators who cover your genre with a key and one clip, post a clip a few times a week, and keep a devlog cadence you can sustain. Tag every link so you know which worked.
Measure, then double down
Watch daily wishlists in Steamworks and the UTM report for each tagged link. When a channel works, do more of it; when one does not after a fair try, drop it.
Where Flockbay fits
Flockbay does the work across these channels from the chat that builds the game: the Steam page as a .zip you upload yourself, trailers, devlogs and clips from real gameplay, posts to TikTok, ads on your own ad accounts that you launch, and playtests. The publishing tools are free in beta until 1 December 2026; Steam numbers are free.