Steam wishlist to sales calculator
Enter your wishlists at launch and your price. The calculator estimates first-week sales from the median conversion measured on recent Steam launches, and shows how wide the real spread is. It is an estimate, worked out in your browser.
Estimate
- Median first-week sales
- 1,000
- Low (a third of the median)
- 333
- High (twice the median)
- 2,000
- Median first-week gross, before Steam’s share and taxes
- $14,990
- Conversion used
- 0.10× wishlists
An estimate, calculated in your browser. Nothing you enter is sent anywhere.
How it is calculated
First-week sales = wishlists at launch × the median for your price band: 0.15 below or at $10, 0.10 above it. Launch-week revenue = those sales × your price, before Steam’s share, taxes and refunds.
The low and high figures are a third of the median and twice the median. They are an illustration, not a measured interval: the source reports that real conversion spreads across an order of magnitude, so a game can land outside them.
What moves your number: launch-week review score (underperformers in the source averaged about 67% positive against 91%), how long the game sat on Steam before launch, discounts at launch, and genre. The median was measured on games with over 25,000 wishlists; smaller launches are less studied.
The numbers it uses
- 0.15: Median first-week sales per wishlist, launches with over 25,000 wishlists, September 2024 to September 2025. Source: GameDiscoverCo, The state of Steam wishlist conversions, October 2025, read 2026-10-18.
- 0.1: The same median for games priced above $10. Source: GameDiscoverCo, The state of Steam wishlist conversions, October 2025, read 2026-10-18.
Read next
Building the game that sells
Flockbay is a free AI game builder on the official Godot engine. It also prepares the Steam page, trailer, posts and playtests that move these numbers; the publishing tools are free in beta until 1 December 2026.