How to market your game on itch.io
2 min read
By Eduardo Orellana ·
On itch.io, plays come from browser builds (people try what runs in the tab), game jams (each one has its own audience and ratings), accurate tags and a cover image that reads small, and devlogs posted to the game's page. It is a good place for prototypes, demos and feedback, and a weak one for revenue on its own. Link the Steam page from the itch.io page so players who like the demo can wishlist the full game.
itch.io is where prototypes find players
Steam wants a finished product page; itch.io takes a prototype from a weekend. That makes it the place to find out if an idea works, collect comments and build the first few hundred followers.
Getting plays
- Browser builds: far easier to try than downloads.
- Game jams: each jam brings players and ratings; pick ones with a theme that suits you.
- Tags, genre and a cover that reads small.
- Devlogs on the game's page, which followers are notified of.
- Screenshots and a GIF on the page itself.
From itch.io to Steam
Link the Steam page in the description and at the end of the demo, keep the itch.io build up to date, and post a devlog when the Steam page goes up. Ask players in comments what they would want in the full game.
Where Flockbay fits
Flockbay builds your game on Godot, which exports to the web for an itch.io browser build; playtest links give testers a build outside itch.io. Playtest links are free in beta until 1 December 2026.