Which ad platform works best for indie games?
1 min read
By Eduardo Orellana ·
No platform is best for every game; the one where your genre's players spend time and where your clips already travel is the one to test first. Meta has the widest reach and mature targeting; TikTok rewards native-looking gameplay clips and reaches younger players; Reddit targets by community, which suits niche genres; YouTube suits trailers and reaches people watching your genre. Test one at a time, with the same budget and creative, and compare extra wishlists.
Test, do not guess
The same game can do well on one platform and poorly on another, and a different game the reverse. The only reliable answer is a fair test on your own game.
How they differ
- Meta (Facebook, Instagram): wide reach, interest targeting, Reels.
- TikTok: native gameplay clips, younger audiences, Spark Ads from posts.
- Reddit: targeting by subreddit; niche genres; comments matter.
- YouTube: trailers and Shorts; topic and channel targeting.
A fair test
Same creative adapted to each format, same budget, same week length, nothing else changing on Steam, and the result read as extra wishlists over your baseline.
Where Flockbay fits
Flockbay drafts campaigns on your own Meta, Google, TikTok and Reddit ad accounts and shows each platform's numbers beside your Steam numbers. You press Launch. Free in beta until 1 December 2026.