How to use Steam Broadcasting for your game
2 min read
By Eduardo Orellana ·
Steam Broadcasting lets you stream straight onto your game's store page and Steam's Broadcast hub, free for every Steamworks developer. Streams carry a Live tag and Steam Chat, can be live or pre-recorded, and popular ones can be featured on Steam's home page. You stream with OBS or another broadcasting tool (directly or through a multi-streaming service), whitelist the Steam accounts allowed to broadcast, test first, and moderate chat.
A video that plays on the page where people buy
Most game streams happen on Twitch or YouTube, a click away from Steam. Steam Broadcasting puts the stream on your store page itself, above the screenshots, where the player deciding whether to buy can watch the game being played and ask a question in chat.
What it offers
- Free for all Steamworks developers.
- Shows on the store page and the Broadcast hub; popular streams can be featured on Steam's home page.
- Live or pre-recorded video, a Live tag, Steam Chat, overlays.
- Multi-streaming to Steam and other platforms through a service such as Restream.
Setup
- Make a broadcast plan and schedule.
- In Steamworks, whitelist the Steam account of each person who will stream the game.
- Set up OBS (or your tool) with the stream details from Steamworks; add a webcam if you like.
- Run a short test stream and check it from another account.
- Assign chat moderation.
When it pays off
Around beats that bring visitors: a launch, a sale, a festival such as Next Fest, a major update. A pre-recorded loop of gameplay keeps the page moving across time zones; say on screen when it is a recording. Our Next Fest livestream guide covers the festival week.
Where Flockbay fits
Flockbay's Video studio cuts trailers, devlogs and clips from your real gameplay, which make good pre-recorded loops. Free in beta until 1 December 2026.