Steamworks reports, explained
1 min read
By Eduardo Orellana ·
Steamworks gives every developer a set of reports: the wishlist report (adds, deletions, purchases and gifts by day), store page traffic (visits and impressions by source, such as search, Discovery Queue, tags or external links), sales and activations (units and revenue by package and region), players (concurrent and daily users), and UTM analytics for links you tag yourself. Check wishlists and traffic weekly before launch, and sales and players daily around launch and sales.
The numbers you have that nobody else does
Third-party sites estimate. Steamworks counts. Before you read an estimate of your own game, read the reports Valve already gives you.
The reports
- Wishlists: daily adds, deletions, purchases and gifts, with totals and regions.
- Traffic breakdown: impressions and visits to your store page by source.
- Sales and activations: units and revenue by package, country and day.
- Players: concurrent players and daily active users.
- UTM analytics: visits and wishlists from links you tag with UTM parameters.
When to read which
Before launch: wishlists and traffic weekly, and after each post, festival or ad test. Launch week: sales, players and wishlist purchases daily. After: monthly, and around every sale.
Where Flockbay fits
Flockbay shows your game's Steam numbers, including exact wishlists on your own Steamworks key, which stays on your machine. Free on every account.