How to make a teaser trailer for your game
1 min read
By Eduardo Orellana ·
A teaser is a short trailer, usually 15 to 30 seconds, that announces a game by showing its hook and its look and nothing else. Release it when the Steam page goes up, with a wishlist call at the end. Show one clear moment of the core mechanic, the art direction and the title; leave out features and dates you are not sure of. Steam has a Teaser category for it, but your page's first trailer should still be gameplay.
A teaser asks a question
A gameplay trailer answers what the game is. A teaser makes someone curious enough to wishlist and wait. That means less, not more: one striking moment, the look, the name.
What to show
- The hook, in the first seconds.
- Enough of the art direction to set the mood.
- The title and "Wishlist on Steam".
Do not promise a date or features that may change.
When
When the Steam page goes up and the look is settled, and for festival announcements. On the store page, set its category to Teaser and put a gameplay trailer first once you have one, as Valve recommends.
Where Flockbay fits
Flockbay's Video studio cuts teasers, trailers and shorts from your real gameplay. Free in beta until 1 December 2026.